How To Sell Sprouts: What Behavioural Science Can Teach Us About Tackling Underinsurance

How To Sell Sprouts: What Behavioural Science Can Teach Us About Tackling Underinsurance

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An awesome presentation on what behavioural science can teach us about tackling underinsurance. Matthew identifies and explores the concept of what is bought and what is sold. He highlights the issues using candy and brussel sprouts.

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