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Speaker(s): Drew Lawyer (Earnix)
When trying to understand the customer decision making process it is easiest for us to break the customer decisions into independent, discrete choices: "Will I renew my auto policy?", "Will I add my motorcycle this year?", "Will I cancel my homeowners policy before renewal?". These decisions are not made in a vacuum, even though that is the easiest way to model them.
The real decision making process is a highly complex one which takes information across multiple products into account. In this session, dive into the complexity of multi-product optimization. Begin by discussing the advantages of a holistic view for customer decision modeling and then analyze the barriers to adopting a multi-product optimization strategy. Attendees will leave with a practical roadmap of steps they can follow in order pave the way for multi-term optimization.