Branding is about deliberate differentiation - a way of separating a product, a service, and a company, from the crowd simply by shaping public perceptions. What if I told you that people have brands, too? You do. In fact, your future career opportunities might depend on your ability to build influence and establish competitive advantage through a strong personal brand. And yet, many people fail to take the steps to define and shape their personal brands for the better. Personal branding is tough. It requires asking uncomfortable questions, targeting new audiences and influencers, portraying yourself in new and different ways on social media, and developing an intentional strategy that could shape your career decisions. In this presentation, we’ll discuss the basics of personal branding, and offer simple steps to help you control and shape the way you are perceived.