Media Evolution of the Purchase Journey: Will Insurance Distribution Bounce Back or ‘Bounce Forward’ in Re

Evolution of the Purchase Journey: Will Insurance Distribution Bounce Back or ‘Bounce Forward’ in Re

uploaded December 10, 2020 Views: 216 Comments: 0 Favorite: 0 CPD
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While insurers, regulators, and governments focus on the downside financial risks caused by the pandemic, COVID-19’s role in the consumer experience has received less attention. How are insurers adapting their business models in response to COVID-19 and consumers’ growing needs? Will a return to normal be enough? What tools are needed to ‘bounce forward’?

  • The effects of changing consumer attitudes and behaviors on trust, confidence, and willingness to purchase
  • Changes insurance carriers are seeing across their distribution channels
  • Strategies being deployed to optimize traditional distribution while enhancing the customer experience

 

This video is part of the RGA Knowledge Day!

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