‘Insurance is sold, not bought’ is a common phrase whenever insurance distribution is talked about, no matter whether at executive level, working level, actuarial departments, risk areas, or marketing. In general, there are a couple of reasons for this, often relating to the fact that insurance is not something that people think about every day. Other reasons are related to the internal processes and organizational structures within insurance companies with process landscapes dominated by legacy systems and product development units focused on complex actuarial models rather than true customer centricity.  

In his presentation Louis will introduce different ways of tackling the industry pain points on product launches, including a structured methodological concept based on five different pillars. It sets out to challenge traditional mindsets and highlights emerging insurance propositions while offering different perspectives on how insurance interacts with the modern consumer.