Even as they age, start families, buy homes, and attain higher incomes, female millennials remain underserved by today’s Protection market. They look for brands that talk to and connect with them, yet the audience has no life insurance brand that delivers both a product and experience tailored to their age and gender. Insurers and distributors are looking for ways to expand their reach, reduce acquisition costs, and convert more policies. By deploying our global knowledge and partnering with health tech experts, RGA and RGAX have designed an innovative, direct-to-consumer cancer product, supported by new underwriting technology, targeted at female millennials.